You can’t market spirits the same way you market peanut butter.
And you can’t market agave spirits the same way you market vodka, whisky, scotch or rum.
So why would you go to a marketing and PR agency that generalizes?
Can you trust your story to a company where the staff in charge is still shooting mixto on the weekends?
Can you trust your marketing point of sale material to a company that doesn’t understand terroir and the differences between highlands, lowlands, and other agave spirit micro-climates?
Do they even know what a micro-climate is?
Here at Tequila PR, we specialize in spirits – agave spirits.
We know agave spirits inside and out, and we prove it regularly.
Nobody understands agave spirits consumers, the industry, and the laws that govern its marketing like we do.
Perception Is Everything
Is that expensive photographer your over-priced agency hired still taking photos of babes in bikinis holding red Solo cups?
Does that high-priced New York firm know that you can’t advertise “free shots” in Texas?
Does that glitzy Los Angeles agency know that your customers in Maine buy their spirits at the New Hampshire Liquor Store?
Does that trendy Miami office know your distillery is in trouble before you do?
Here at Tequila PR, we know.
With over 44 years of traditional and digital marketing experience between Mike Morales and Lisa Pietsch, we understand what makes your customers reach for your bottle instead of theirs.
We know the words that will make your point of sale material pop off the page.
We know what every generation and demographic is looking for in an agave spirit, and how they want to be approached by you.
We tirelessly keep up with all the changes in search engine and social media algorithms, implement the most effective new tools and networks, and ensure that you get the most out of your marketing dollar.
Here at Tequila PR, we know this is a tough industry in which to stay competitive.
When you partner with us, we become your edge.
Do you need an edge?
Fill out the form below and we will contact you within 24-48 hours.